Are Jacksonville Home Prices Going Up or Down?

A Neighborhood-by-Neighborhood Look at October 2026

Are Jacksonville home prices rising or falling? The answer depends on which neighborhood you’re looking at.

Jacksonville isn’t one housing market. It’s a collection of neighborhoods and communities, each with its own housing styles, price ranges, amenities, and buyer preferences.

A home in Neptune Beach operates in a very different market from one in Murray Hill, Mandarin, or North Jacksonville. That’s why broad headlines about Jacksonville home prices don’t always tell the whole story.

I reviewed October 2026 median closed sale prices from realMLS Market Insights, comparing them with October 2025. What I found was interesting: some Jacksonville neighborhoods recorded double-digit increases, others barely moved, and several experienced noticeable declines.

Let’s take a closer look at what’s happening across Jacksonville.

Atlantic Beach, Neptune Beach, and Jacksonville Beach: Strong Price Increases

Jacksonville’s three beach communities deserve a closer look because all three recorded substantial increases in median closed sale prices in October 2026.

Atlantic Beach: Up 10.1%

Atlantic Beach’s median closed sale price increased from $862,500 in October 2025 to $950,000 in October 2026.

Atlantic Beach offers an appealing combination of established neighborhoods, mature tree-lined streets, beach access, and a distinctive coastal lifestyle.

Areas near the Beaches Town Center are especially attractive to buyers who enjoy walking or biking to restaurants, shops, and the ocean.

Neptune Beach: Up 28.5%

Neptune Beach recorded the largest percentage increase of any community in this neighborhood review. Its median closed sale price rose from $817,500 to $1,050,750.

Neptune Beach is a relatively small coastal community with a mix of original beach cottages, renovated homes, and newer luxury construction.

Its location between Atlantic Beach and Jacksonville Beach, proximity to the ocean, and walkable neighborhoods contribute to its distinctive appeal.

The October numbers are particularly striking because Neptune Beach was the only one of the three beach communities to exceed a $1 million median closed sale price.

Jacksonville Beach: Up 14.1%

Jacksonville Beach’s median closed sale price increased from $745,000 to $850,000.

Jacksonville Beach offers a broader mix of housing options, including established beach neighborhoods, renovated homes, newer construction, and residential areas extending west from the ocean.

Its restaurants, entertainment, parks, and beach access make it attractive to buyers seeking an active coastal lifestyle.

What the Beaches Numbers Tell Us

All three beach communities recorded double-digit increases, but Neptune Beach stands out at 28.5%. These results highlight why Atlantic Beach, Neptune Beach, and Jacksonville Beach should be examined individually rather than grouped together under one Beaches statistic.

Each community has its own character, housing inventory, and price range.

Intracoastal West: Up 7.2% Overall

Just west of Jacksonville’s beaches, Intracoastal West continues to attract buyers seeking convenient access to the coast, shopping, employment centers, and major transportation corridors.

Across four MLS areas covering Intracoastal West, the median closed sale price increased from $573,455 in October 2025 to $615,000 in October 2026, a 7.2% increase.

However, the individual areas tell very different stories.

Intracoastal West area	October 2026 median	Annual change
North of Beach Boulevard	$542,500	+13.6%
South of Beach Boulevard	$522,050	−24.3%
South of J. Turner Butler Boulevard	$725,000	+12.0%
North of Atlantic Boulevard	$428,000	−3.3%

That’s quite a difference within one broader geographic area.

The area south of Beach Boulevard recorded the largest decline, while the areas north of Beach Boulevard and south of JTB posted double-digit increases. For buyers considering Intracoastal West, these differences make it particularly important to examine the specific neighborhood rather than relying on one regional statistic.

Southside Jacksonville: Up 13.4%

Southside East of Southside Boulevard

The median closed sale price increased from $343,950 to $390,000.

Southside remains an important residential market because of its proximity to employment centers, medical facilities, shopping, restaurants, and major roadways.

The 13.4% increase makes this one of the stronger-performing areas in our October comparison.

Southside east of Southside Boulevard is tracked separately from Intracoastal West because it represents a distinct residential market.

Mandarin, San Jose, and San Marco

These three established Jacksonville areas offer very different residential experiences, and their price trends reflect that diversity.

Mandarin: Up 11.0%

Median closed sale prices increased from $430,000 to $477,500.

Mandarin offers a mix of established subdivisions, mature landscaping, larger homesites in certain neighborhoods, and convenient access to the St. Johns River.

Its double-digit increase stands out among Jacksonville’s established residential areas.

San Jose: Up 9.1%

The median increased from $329,950 to $360,000.

San Jose includes a wide variety of homes, from established mid-century neighborhoods to more substantial properties near the river.

The 9.1% increase indicates a stronger October median than the previous year.

Riverside/Avondale: Up 18.1%

Historic Neighborhoods Continue to Attract Buyers. Riverside and Avondale’s historic architecture, established neighborhoods, walkability and proximity to restaurants and shops continue to attract buyers. This is a reflection of strong demand for these distinctive Jacksonville communities.

San Marco: Down 0.9%

San Marco’s median moved from $540,000 to $535,000.

That’s a relatively small change.  With only a handful of active single-family listings in San Marco, the number of sales is so small that a few smaller or unrenovated homes selling at the same time can trick the eye and pull the neighborhood's median sold price down, even while demand remains fiercely high.

San Marco continues to offer a distinctive combination of historic architecture, established neighborhoods, restaurants, shops, and access to downtown Jacksonville.

Of these three areas, Mandarin and San Jose recorded increases, while San Marco remained comparatively stable. 

Arlington and Fort Caroline

Two neighboring areas on Jacksonville’s eastern side experienced declines when examined individually.

Arlington: Down 1.8%

The median closed sale price moved from $277,000 to $272,000.

Fort Caroline: Down 13.7%

Fort Caroline recorded a more substantial decline, from $382,500 to $330,000.

Interestingly, when Arlington and Fort Caroline are combined into one geographic group, their median increased 2.6%, from $292,000 to $299,500.

That contrast illustrates why it’s useful to look at individual neighborhoods rather than assuming adjoining areas are moving in the same direction.

Jacksonville’s Westside: Some of the Largest Increases

The Westside produced several of the strongest year-over-year increases in this comparison. And it’s important not to treat all of the Westside as one neighborhood. Housing styles, development patterns, and community characteristics vary considerably.

Murray Hill: Up 13.7%

The median increased from $215,565 to $245,000.

Murray Hill has been evolving for years, attracting attention for its older historical homes, neighborhood businesses, restaurants, and growing sense of community.

In some ways, Murray Hill reminds me of where Avondale was when I lived there years ago: an established neighborhood developing a stronger identity and attracting renewed interest.

Lakeshore: Up 22.5%

Lakeshore’s median increased from $200,000 to $245,000.

Although Lakeshore and Murray Hill are relatively close geographically, they have very different neighborhood characteristics.

Lakeshore’s 22.5% increase is one of the more surprising results in this review.

Ortega / Venetia: Up 0.5%

The median moved from $440,500 to $442,900.

This established area, known for its historic homes, mature trees, and proximity to the St. Johns River and Ortega River, remained relatively stable.

Hyde Grove: Up 4.0%

The median increased from $226,000 to $235,000.

Cedar Hills: Down 0.6%

The median moved slightly from $216,250 to $215,000.

Confederate Point / Ortega Farms: Up 7.0%

The median increased from $280,000 to $299,500.

Yukon / Wesconnett / Oak Hill: Up 24.8%

This area recorded one of Jacksonville’s largest increases, moving from $250,000 to $312,000.

These communities are particularly relevant to buyers interested in convenient access to Naval Air Station Jacksonville.

Herlong / Normandy: Up 20.3%

The median increased from $225,000 to $270,750. This is another noteworthy result.

The Herlong and Normandy area has historically included some of Jacksonville’s more affordable housing options. The 20.3% increase makes this an area worth watching.

Its proximity to aviation-related employment and Westside transportation corridors adds another dimension to its housing market.

Collins Road / Argyle / Oakleaf Plantation (Duval): Up 11.3%

The median increased from $283,000 to $315,000.

This area is particularly important for military families considering Jacksonville.

The Collins Road, Argyle, and Oakleaf communities provide a range of residential options and are frequently considered by buyers connected to NAS Jacksonville.

The Westside takeaway: There is no single Westside price trend. Some areas experienced increases exceeding 20%, while others remained almost unchanged.

North Jacksonville: A Market of Contrasts

North Jacksonville may offer the clearest example of why neighborhood-specific data matters. Some Northside communities are seeing renovations of older homes. Others have substantial new construction activity. Still others offer waterfront properties and more secluded settings.

The price trends are anything but uniform.

Northside Near Downtown: Down 2.4%

In Brentwood/Evergreen, Springfield, and the Downtown Northbank area, the combined median declined from $166,000 to $162,000.

These are older, established urban neighborhoods with a variety of historic and traditional housing. However, Downtown Jacksonville is currently experiencing the largest infusion of money in history.  This influx of capital will absolutely act as a long-term pricing anchor for the urban core.  Right now, the Northbank real estate market is mostly a mix of older condos and rentals. The new construction is introducing entirely new product classes to the area and could naturally pull the Northbank’s median sale numbers upward.  I will be keeping an eye on this.

Paxon / Trout River / Downtown Eastside: Down 13.9%

Median closed home prices declined from $165,000 to $142,000.

This was one of the larger declines in the October data. These areas contain a mix of older residential communities, and their market patterns differ considerably from the newer subdivisions farther north. 

The Downtown Eastside area will likely see the most drastic change. It sits directly adjacent to the new stadium and the upcoming Shipyards development. It is also receiving dedicated community protection and revitalization grants to prevent displacement while upgrading infrastructure. As stadium construction accelerates, the Eastside is being set up for a drastic rebound.

Garden City / Airport: Up 2.3%

The median increased from $327,490 to $335,000.

North Jacksonville has experienced considerable residential development, particularly around major transportation corridors and the airport. New construction is an important part of the broader area’s housing story.

Oceanway / Pecan Park: Down 1.4%

The median moved from $365,000 to $360,000.

This relatively small decline suggests a comparatively steady October median, even as new construction continues to shape parts of North Jacksonville.

San Mateo / Eastport: Up 23.4%

The median jumped from $299,900 to $370,000.

This was one of the most interesting findings in the Northside data.

Possibly,  Duval County's last affordability refuge. As interest rates hovered over 7% throughout 2026, buyers who were completely priced out of other areas and looked further north. For the price of a cramped condo or a total fixer-upper closer to downtown, buyers in San Mateo could get a 1500 plus sqft brick ranch home on half-acre lots. That activity is changing parts of the neighborhood and is contributing to the higher median sale price.

It’s an area I’ll be watching closely.

Fort George / Blount Island / Cedar Point: Down 2.8%

The median declined from $394,950 to $383,750.

This result surprised me.

The Fort George and Cedar Point area includes some beautiful waterfront properties, larger homesites, and desirable residential settings. However, there’s a practical consideration that doesn’t show up in the price statistics: accessibility. For many residents, getting to I-295 involves traveling a lengthy two-lane road that can become heavily congested during rush hour. For someone who works from home or doesn’t commute regularly, that may be a reasonable trade-off for waterfront living. For a daily commuter, it’s a consideration worth taking seriously.

The 2.8% decline is relatively modest, but it demonstrates that even highly desirable waterfront areas don’t necessarily follow the same price trends as surrounding neighborhoods.

Which Duval County Areas Had the Largest Price Increases?

Among the neighborhoods reviewed, these recorded the strongest year-over-year increases in October 2026:

These increases span multiple parts of Jacksonville, from the beach communities to established Westside neighborhoods and areas experiencing renovation and residential development. Neptune Beach stands out with the highest year-over-year increase among the areas reviewed.

Which Duval County Areas Saw Prices Decline?

Several neighborhoods recorded lower October medians than a year earlier.

Neighborhood/Area	Annual change
Intracoastal West south of Beach Blvd	−24.3%
Paxon / Trout River / Downtown Eastside (combined)	−13.9%
Fort Caroline	−13.7%
Intracoastal West north of Atlantic Blvd	−3.3%
Fort George / Cedar Point	−2.8%
Northside near Downtown (combined)	−2.4%
Arlington	−1.8%
Oceanway / Pecan Park	−1.4%
San Marco	−0.9%
Cedar Hills	−0.6%

The declines vary considerably in size, just as the increases do. That’s precisely why a citywide headline cannot describe every Jacksonville area accurately.

So, Are Jacksonville Home Prices Going Up or Down?

Both. And that’s the most important finding from this review.

In October 2026, Duval County neighborhoods showed a wide range of median sale price changes compared with October 2025.

Some established neighborhoods recorded strong increases. Some areas with new construction or renovation activity also posted higher medians. Other neighborhoods experienced declines, while several remained relatively stable.

For buyers, that means opportunities and pricing conditions can differ significantly from one neighborhood to the next.

For sellers, it means understanding what’s happening in your immediate area is far more useful than relying on a headline about the entire Jacksonville market.

And for people relocating to Jacksonville, the numbers are only part of the story.

Commute times, neighborhood character, housing age, proximity to military installations, waterfront access, and lifestyle preferences all help determine which part of Jacksonville makes sense.

My Final Thoughts

I’ve lived in the Jacksonville area for decades, and one thing I’ve learned is that you cannot understand this city by looking at one number.

The Jacksonville area neighborhoods and areas are too different.

From historic Springfield to waterfront Fort George, from established Mandarin to the beach communities and growing North Jacksonville, each community has its own characteristics.

That’s what makes Jacksonville interesting — and why local knowledge matters when buying or selling a home.

If you’re thinking about buying, selling, or relocating to Jacksonville, I’d be happy to help you explore the neighborhoods that fit your needs and understand the latest sales activity in those specific areas.

Jenni Edwards, REALTOR®

| Keller Williams Realty Atlantic Partners | JenniEdwards@KW.com | 904-234-2891

Data source: realMLS Market Insights / Domus Analytics. October 2026 compared with October 2025. Figures represent median closed sale prices for the MLS areas identified. Combined-area figures use the reported median for the selected areas together.